1. This is the list of requirements that was drawn up for the participants at the first stage of work; we go back to it every time:
- Problem (one paragraph: not more than 100 words)
- Background of the problem (2 paragraphs: not more than 200 words)
- Hero (1 to 3) (not more than 400 words each)
- Expert—comment / forecast (up to 100 words)
- Open data on the topic (visualization)
- The government's position (action / no action) (100 words)
- The public's position (action / no action) (100 words)
- 1000-1200 words per country (that's two pages)
- Photos: 10 to 15 per country (closeups, long and medium shots)
- Video with the hero after editing (2 to 3 minutes)
- Data visualization (2 to 3 blocks)
This is all tentative. If a hero is eye-catching and there is something to convey in terms of content and images, this part can be expanded. You can start with the hero. You can finish with the hero. You can start with one hero and finish with another. We maintain gender balance and try to include people of different ages, different professions, social statuses, etc.
Talking about the quality of the air, we also talk about the philosophy of life in the region, trying to convey specific atmosphere, mood, and emotion. The details are extremely important here!
Let's say we are talking about a strong personality; he says, "I am not complaining about anything, and I know that by joint efforts we can cope with the problem of air pollution," and at the same time, he coughs. Don't say that he is strong and optimistic. Show it with a detail.
Don't talk about your heroes; try to show them.